The Power of Storytelling in Sales: A Guide for Small Business Owners and Startups

Paper with text story telling

In a recent episode of the Sales Made Easy podcast, I had the privilege of hosting Mark Carpenter, a masterful storyteller with insights that can transform the way we approach sales. Our discussion explored the significant impact of storytelling on sales, revealing its unparalleled capacity to create profound connections with prospects and customers. The Role […]

Building a Values-Driven Service Model for Small Businesses and Startups

People holding letters of Value

In the competitive landscape of today’s business world, the focus often falls on sales targets, bottom lines, and profit margins. While these are undoubtedly important factors for any business, the true impact and sustainability of a company can be determined by the values on which it’s built. In a recent episode of the “Sales Made […]

Mastering the Art of Authentic Selling: Language, Compliments, and Client Needs

A Deeper Look into Effective Sales Strategies with Liz Wendling In the competitive world of sales, mastering the art of authentic selling is vital for building genuine connections and growing your business. Language, compliments, and understanding client needs are crucial components that our guest, Liz Wendling, emphasized in a recent conversation with host Harry Spaight […]

Finding Business Stability and Sales Mastery: Insights from Julie Traxler on Sales Made Easy

Embracing Mindset and Work- (Personal) Life Balance in Entrepreneurship Entrepreneurship often comes with a relentless pursuit of success, which can lead to burnout and instability. In a recent episode of Sales Made Easy podcast, Julie Traxler, a seasoned entrepreneur and business coach, shared valuable insights on achieving business stability through mindset shifts, work-life balance, and […]

Connecting and Growing Your Network is Key for Sales Success

As an entrepreneur and business owner, you must constantly focus on expanding your professional network if you want to grow your sales. This includes professionals like bankers, CPAs, and attorneys who can provide referrals or advice. But you should also connect with potential competitors through trade associations. These connections get you out of your daily […]