We’ve all been there. You walk into a networking event full of strangers and immediately feel awkward. You exchange robotic small talk with people you have nothing in common with. There are long, uncomfortable silences. You leave wondering why you even came.
But it doesn’t have to be that way. With the right mindset and a simple process, you can turn superficial networking into meaningful relationships.
Follow this 4-step approach to stop cringing and start connecting at networking events:
Step 1: Have a Purpose Beyond “Selling”
Don’t view networking as an opportunity to make a hard sales pitch. Focus on learning about others, seeing how you can help, and building relationships. As Adi Klevit shared: “My purpose is to find some meaningful connections either that I can help other people that I can connect them or some meaningful connections that can develop into something more in the future.”
Step 2: Identify Your Ideal Connections
Be strategic in who you want to connect with. Seek out people connected to your ideal clients/partners. Ask yourself “Who would I like to be connected to?” As Adi suggested: “Well, who who who would you like to be connected to? Yeah. I would like be connected to business owners that are this and this and this, and they could be my clients.”
Step 3: Engage with Curiosity and Thoughtful Questions
Step 4: Follow Up to Continue the Relationship
With this mindset shift and simple 4-step process, you can turn cringe-worthy networking events into rewarding opportunities to grow your circle and make meaningful connections.
Key Takeaways:
- Approach networking as an opportunity to help others, not pitch to them
- Identify and engage your ideal connections strategically
- Follow up in a personal, thoughtful way to continue the relationship
This blog is adapted from the Sales Made Easy podcast featuring Adi Klevit, founder of Business Success Consulting Group. Connect with Adi on LinkedIn for more networking insights.
