Where relationship-driven sales meet authentic leadership.
Join host Harry Spaight, author of Selling With Dignity, for powerful conversations with sales leaders, CEOs, and experts on ethical selling, building high-performing teams, fostering trust, and scaling success without compromise. Get actionable insights and inspiration to elevate your sales game and lead with dignity—whether you’re closing deals or coaching teams to greatness.
About the Host
With over 20 years leading sales teams and a passion for people-first approaches, Harry now works as a Sales Leadership Coach and Certified SalesIndex Partner, helping CEOs and sales leaders gain clear visibility into team strengths, unlock hidden potential, and drive sustainable growth through a blend of relational principles and data-informed insights. Connect with Harry on LinkedIn.
Why Authors and Creatives Struggle to Sell (And How to Fix It)
In this episode of Sales Made Easy, Harry Spaight sits down with Janine Bolon, serial entrepreneur, scientist, and author of Published Profitability, to tackle one of the biggest challenges facing authors and creatives today: why so many struggle to sell, and exactly what to do about it.
Most entrepreneurs get it backwards. They pour money into marketing before they've ever made a single sale. Janine breaks down why sales has to come before marketing and how to make selling feel completely natural.
Janine shares how she helps authors, artists, and creatives at ”level zero” shift their identity around sales, build their first contact list from scratch, and start generating real revenue without spending a dime on ads.
In this episode:
- Why ”sales is gross” is a mindset problem and how to fix it
- The master contact sheet strategy that keeps you busy for your first year
- How to sell without feeling like you're selling
- Why your business is a hobby until it has revenue
- The difference between doing something to someone vs. doing something for someone
Connect with Janine: janinebolon.com/connect (Free Friday Coffee, open to everyone)
MCS (Master Contact Sheet Lesson): https://janinebolon.com/2020/11/28/your-master-contact-sheet/
How to download your FB contacts: https://janinebolon.com/howdoi/
