I Am: The 3 Keys to Unlocking Your True Potential

“I am” statements are like magic spells that can transform your mindset and unlock your true potential. They’re simple to say, but they have a powerful impact on how you think and act.

Shore with letters of I AM on the sand

Think about it this way: every time you say “I am,” you’re making a statement about who you are and what you believe about yourself. If you keep telling yourself “I’m not good at sales,” guess what? You’re going to believe it and act accordingly.

But what if you started saying “I am a confident and successful salesperson”? Over time, you’d start to believe it and your actions would follow suit. You’d become more confident in your abilities, take more risks, and close more deals.

Here’s how to create effective “I am” statements:

  • Be specific. Don’t just say “I am good.” Instead, say “I am a confident and persuasive salesperson.”
  • Be positive. Use positive language that focuses on your strengths.
  • Be present-focused. Say “I am” instead of “I will be.”

Make “I am” statements a part of your daily routine. Say them to yourself in the mirror, write them down on sticky notes, or record yourself saying them and listen to them throughout the day.

Here are some examples of “I am” statements for salespeople:

  • I am a confident and persuasive salesperson.
  • I am knowledgeable about my products and services.
  • I am committed to providing excellent customer service.
  • I am always looking for ways to improve my skills.
  • I am successful and I deserve to be successful.

Try using “I am” statements in your sales conversations. You’ll be surprised at how they can help you build rapport, overcome objections, and close deals.

Yes, this is what I learned with Catherine Chadwick, a mental fitness trainer and the creator of the “I am” daily planner and journal, whom I had the pleasure of speaking with at the Sales Made Easy Podcast. She’s a former registered nurse with over 40 years of experience and a practitioner of applied positive psychology. Connect with her on LinkedIn for more guidance and resources.