Unlock your sales potential with ‘Sales Made Easy,’ the go-to podcast for service-minded individuals ready to elevate their selling strategies. Join host Harry Spaight, author of Selling With Dignity with insights from sales experts and successful entrepreneurs, for actionable advice, lessons in ethical selling, and inspiration that lead to results.
In this engaging episode of the Sales Made Easy podcast, I welcome Sid Meadows, a business advisor, coach, and consultant specializing in empowering small businesses in the contract interiors industry.
Sid shares insights into his approach to sales and leadership, emphasizing the importance of understanding customer needs, adopting a consultative sales approach, and nurturing relationships. He discusses common challenges small business owners face, strategies for generating revenue, and effective sales leadership techniques.
The conversation also delves into the value of intentional cold calling, the significance of identifying ideal customer personas, and the role of continuous learning and growth in achieving sales success.
Sid Meadows | Business Advisor | Growth Strategist | Industry Leader
With nearly 30 years in the global office furniture industry, Sid Meadows has led sales and growth initiatives for top manufacturers, including Haworth, AIS, and various dealerships. As the founder of Embark CCT, and The Collaborative Network, he provides business advisory and coaching services, helping manufacturers, dealers, and reps achieve scalable success.
Known as the ”Impossible Guy”, Sid excels at solving complex challenges, from securing record-breaking deals to revitalizing struggling markets. He also hosts The Trend Report Podcast, a platform for honest conversations that drive the industry forward. Sid’s passion, expertise, and strategic mindset make him a trusted partner in the Contract Interiors Industry.
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