4 Strategic Approach to Organic Market Research by Bridget Hom
Understanding Organic Market Research At its core, organic market research involves a deep dive into your business ecosystem without the heavy expense of traditional market surveys. It’s about observing, engaging, and learning directly from the market and your competitors through platforms and interactions readily available to you. This method gives entrepreneurs the agility to adapt […]
How to Succeed in Sales Without Being “Salesy”
As a speaker and sales expert, I’m often asked how small businesses can stand out and create memorable customer experiences. Recently, during a speaking engagement, I shared examples of companies that have mastered the art of wowing their customers. The lessons we can learn from the fishmongers of Seattle’s iconic Pike Place Fish Market can […]
Redefining Success: Incorporating Gratitude into Your Business Model for Long-term Gains
In today’s competitive business environment, where success is often measured in revenue, market shares, and growth rates, the concept of gratitude might seem out of place, if not entirely overlooked. Yet, what if the key to sustainable success and an enriched work culture doesn’t lie solely in numbers and strategies but also in fostering an […]
The Introvert’s Advantage in Sales: Leveraging Depth Over Dazzle
In a world that often celebrates the loud and the bold, it’s easy to subscribe to the myth that sales is a domain exclusively for extroverts. But what if the quiet contemplation of an introvert could be their strongest asset in sales? This blog post aims to shed light on the introvert’s advantage in sales […]
Stop Cringing at Networking Events: A 4-Step Process to Make Meaningful Connections
We’ve all been there. You walk into a networking event full of strangers and immediately feel awkward. You exchange robotic small talk with people you have nothing in common with. There are long, uncomfortable silences. You leave wondering why you even came. But it doesn’t have to be that way. With the right mindset and […]
Crafting a Powerful Online Presence: Insights from Hank Eder
As a small business owner or startup, establishing a robust online presence is paramount for reaching and engaging potential customers. In a recent episode of “Sales Made Easy,” industry expert Hank Eder provided valuable insights and practical strategies for creating a compelling digital footprint. Let’s get into the key takeaways from the episode and explore […]
The Power of Storytelling in Sales: A Guide for Small Business Owners and Startups
In a recent episode of the Sales Made Easy podcast, I had the privilege of hosting Mark Carpenter, a masterful storyteller with insights that can transform the way we approach sales. Our discussion explored the significant impact of storytelling on sales, revealing its unparalleled capacity to create profound connections with prospects and customers. The Role […]
Building a Values-Driven Service Model for Small Businesses and Startups
In the competitive landscape of today’s business world, the focus often falls on sales targets, bottom lines, and profit margins. While these are undoubtedly important factors for any business, the true impact and sustainability of a company can be determined by the values on which it’s built. In a recent episode of the “Sales Made […]
Mastering the Art of Authentic Selling: Language, Compliments, and Client Needs
A Deeper Look into Effective Sales Strategies with Liz Wendling In the competitive world of sales, mastering the art of authentic selling is vital for building genuine connections and growing your business. Language, compliments, and understanding client needs are crucial components that our guest, Liz Wendling, emphasized in a recent conversation with host Harry Spaight […]
Finding Business Stability and Sales Mastery: Insights from Julie Traxler on Sales Made Easy
Embracing Mindset and Work- (Personal) Life Balance in Entrepreneurship Entrepreneurship often comes with a relentless pursuit of success, which can lead to burnout and instability. In a recent episode of Sales Made Easy podcast, Julie Traxler, a seasoned entrepreneur and business coach, shared valuable insights on achieving business stability through mindset shifts, work-life balance, and […]
Connecting and Growing Your Network is Key for Sales Success
As an entrepreneur and business owner, you must constantly focus on expanding your professional network if you want to grow your sales. This includes professionals like bankers, CPAs, and attorneys who can provide referrals or advice. But you should also connect with potential competitors through trade associations. These connections get you out of your daily […]
Aligning Sales and Digital Marketing Efforts for Maximum Impact
In a recent episode of “Sales Made Easy,” we welcomed Sami Bedell Mulhern, founder of The First Click, to discuss the crucial relationship between sales and digital marketing. Their insightful discussion shed light on the imperative need for alignment between these two essential business functions in order to drive success. Here are the key takeaways what you […]
